Branding on the web: Evolving domain name usage among Malaysian hotels [An article from: Tourism Management] | ![Branding on the web: Evolving domain name usage among Malaysian hotels [An article from: Tourism Management]](http://ecx.images-amazon.com/images/I/51JCJJ37PSL._SL160_.jpg) | Authors: N.H. Hashim, J. Murphy
Publisher: Elsevier
Category: Book
Buy New: $4.95
as of 9/8/2010 06:48 CDT details
Seller: Amazon.com
Format: HTML
Media: Digital
ASIN: B000PDSA5Y
Publication Date: April 1, 2007
Availability: Available for download now
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Product Description
This digital document is a journal article from Tourism Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels' use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships with hotel size, category and affiliation and progressive levels of Internet use. The results extend hospitality diffusion research to Malaysia and support branded domain names as a measure of advanced Internet use.
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